Legal
Privacy Policy
Last updated: January 1, 2026
Platinum Ridge Real Estate ("Platinum Ridge," "we," "us" or "our") respects your privacy. This policy explains what information we collect through platinumridgere.com, how we use it, and the choices you have. By using this website you agree to this policy.
Information we collect
- Information you give us. Your name, phone number, email address, property address, search criteria and anything else you include when you submit a form, request a valuation, call, text or email us.
- Automatically collected information. Standard web log data such as IP address, browser type, device type, referring page, pages viewed and time of visit.
- Cookies and similar technologies. We may use cookies to keep the site working properly and to understand aggregate usage. Most browsers let you refuse or delete cookies; the site remains usable if you do.
How we use your information
- To respond to your inquiry and provide real estate brokerage services.
- To send property information, market updates and listing matches you have asked for.
- To operate, maintain, secure and improve the website.
- To comply with legal, regulatory and Arizona real estate recordkeeping obligations.
How we share your information
We do not sell your personal information. We may share it with service providers who help us operate the business — such as email, customer-relationship, transaction-management, e-signature and website hosting providers — and with other parties necessary to a transaction you are involved in, such as lenders, title and escrow companies, inspectors and cooperating brokers. We may also disclose information when required by law, court order or a governmental or regulatory authority, or to protect our legal rights.
Third-party services and links
This site may embed or link to third-party services, including MLS/IDX property search functionality and mapping tools. Those services are governed by their own privacy policies, and we are not responsible for their practices.
Text messaging (SMS) terms and conditions
If you provide your mobile number, we may contact you by SMS about real estate services. Consent to receive text messages is not a condition of purchasing any property, good or service, and is not required to submit any form on this website. Mobile opt-in data and consent are never shared with or sold to third parties, affiliates or non-affiliates for their own marketing purposes. We do not sell or share leads’ phone numbers with third parties for promotional purposes.
- We use SMS to confirm appointments, send reminders, and notify clients of schedule updates or important changes. We also use SMS to respond to inquiries you submit to us and to send property information you have requested.
- You can cancel the SMS service at any time. Just text “STOP”. After you send the SMS message “STOP” to us, we will send you an SMS message to confirm that you have been unsubscribed. After this, you will no longer receive SMS messages from us. If you want to join again, just sign up as you did the first time, and we will start sending SMS messages to you again.
- If you are experiencing issues with the messaging program, you can reply with the keyword “HELP” for more assistance, or you can get help directly at shelby@platinumridgere.com.
- Carriers are not liable for delayed or undelivered messages.
- As always, message and data rates may apply for any messages sent to you from us and to us from you. Message frequency may vary. If you have any questions about your text plan or data plan, it is best to contact your wireless provider.
- If you have any questions regarding privacy, please read our privacy policy: Privacy Policy.
Our full SMS Terms & Conditions are also published separately.
Data retention and security
We keep personal information only as long as needed for the purposes described above or as required by law and Arizona brokerage recordkeeping rules. We use reasonable administrative and technical safeguards to protect your information, but no method of transmission or storage over the internet is completely secure.
Your choices
- You may unsubscribe from marketing emails using the link in any message.
- You may reply STOP to any text message to stop receiving SMS from us.
- You may ask us to access, correct or delete the personal information we hold about you by emailing shelby@platinumridgere.com. Some information must be retained to meet legal and brokerage recordkeeping requirements.
Children's privacy
This website is not directed to children under 13, and we do not knowingly collect personal information from children under 13.
Fair housing
Platinum Ridge Real Estate is committed to the letter and the spirit of United States policy for the achievement of equal housing opportunity throughout the nation. We do not discriminate on the basis of race, color, religion, sex, handicap, familial status, national origin, or any other class protected by applicable federal, state or local law.
Changes to this policy
We may update this policy from time to time. The revised version will be posted here with an updated date.
Contact us
Platinum Ridge Real Estate
Shelby Dunham, Designated Broker — Arizona license #BR712151000
Prescott, Arizona
Cell: 702-353-3041 · Office: 928-470-2213
Email: shelby@platinumridgere.com